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Visualising and Mapping Stakeholder Influence

"There is never enough time to do it right but there is always enough time to do it over."
Jack Bergman

Keywords: project management, stakeholder management, culture.

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Visualising and Mapping Stakeholder Influence[P044]

The purpose of this paper is to offer insights into a tool that one of the authors has developed to help map, and thus visualise, stakeholder power and influence within the performing organisation. The concept described in this paper has been tested at several large international gatherings to well over 200 active professional project managers. The feedback to date has been very positive. This positive feedback led to testing of these ideas through research being conducted during 2004/2005 centred around this tool, the Stakeholder Circle, as a means to provide a useful and effective way to visualise stakeholder power and influence that may have pivotal impact on a project's success or failure. The Stakeholder Circle tool is developed for each project through a methodology that identifies and prioritises key project stakeholders and then develops an engagement strategy to build and maintain robust relationships with those key stakeholders.

Author: Dr. Lynda Bourne and Prof. Derek H.T. Walker.

First published 'Management Decision' Vol 43 # 5/6 2005 [ view published article ]

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