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Building an International Micro Business in the 21st Century

"It is impossible to win the great prizes of life without running risks"
Theodore Roosevelt

Keywords: Stakeholder Circle, Business development.

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Building an International Micro Business in the 21st Century [P056]

The earth is flat (per Thomas Friedman) and any business anywhere can compete in the global market place. This session will look at the challenges and lessons learned in launching our Melbourne based Stakeholder Management business onto the world stage.

This paper discusses the challenges and lessons learned launching the
Stakeholder Circle™ methodology and software tool onto the world stage and establishing Stakeholder Management Pty Ltd as a successful operating entity. This paper discusses:
•    Creating the idea (the easy bit)
•    Marketing with $zero budget
•    Differentiating your business
•    Where and when to find friends
•    Working on the business not in the business
•    When to buy in help
•    Using the internet wisely
•    Protecting your IP
•    Keeping a strategic focus
•    Don’t put all of your eggs in one basket.

The
Stakeholder Circle™  was developed by Lynda as part of her research for her Doctor of Project Management (awarded in 2005). The lessons learned by Lynda in building Stakeholder Management Pty Ltd will be of interest to any aspiring project management entrepreneur running or planning to start a professional consultancy business.

Author: Dr. Lynda Bourne

Presented to PMI Melbourne Chapter, September 2007.
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