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Practice Note:
Advancing theory and practice for successful implementation of
Stakeholder Management in organisations

The important thing is not to stop questioning.
Albert Einstein  1879-1955

Keywords: Projects, Stakeholders, Programs, Complexity, Communications.

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Practice Note: Advancing theory and practice for successful implementation of Stakeholder Management in organisations  [P085]

A methodology to extend the effectiveness of stakeholder management was described in the doctoral thesis: Project Relationship Management and the Stakeholder Circle® [view thesis]. This methodology provided guidance in the identification of a project’s key stakeholders and through a graphical display of the stakeholder community, ensured awareness of the key stakeholders as the project moved through its various stages from Initiation to Closeout. The methodology incorporates five steps: identify, prioritise, visualise, engage and monitor. As a result of actual application with projects, and suggestions for improvement from clients, colleagues and peers, software tools were developed to support its effective and efficient use and implementation in organisations [see:].

This paper firstly, describes the evolution of this methodology from a project management tool into a multi-purpose organisational relationship management tool through the concept of organisational maturity and its extension into the concept of ‘organisational readiness’. Then discusses the application of the concept of organisational maturity to stakeholder management implementation, firstly with a description of maturity models that have contributed to organisation success and then a description of their application to a description of the ‘readiness’ of an organisation to successfully implement stakeholder management culture and practice [see more on SRMM®]. The third section provides examples of organisations exhibiting different levels of ‘readiness’; and in the last section implications for practitioners will be identified and suggestions for additional research are developed.

Author: Lynda Bourne

Published: International Journal of Managing Projects in Business - Vol1, Issue 4 pp587-601.

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