Effective Stakeholder Management Techniques


Overview and Learning Objectives.

This workshop will help project personnel build and maintain robust project relationships by using the Stakeholder Circle® methodology (and the supporting software tools) to identify key stakeholders and then to manage the relationships between their unique stakeholder community and the project.

Attendees will work through a structured case study to identify, prioritise and engage with the stakeholders of 'Paradise Island Utility' project. 

Who should attend: Project and program managers, and team members interested in enhancing their project's interaction with its stakeholder community.

Attendees will be provided with a comprehensive workbook and copies of Mosaic's Stakeholder Circle® worksheet (Excel) and Word template. 

Training

Course Outline

  • Introductions
  •  Why do stakeholders matter?
    • Exercise 1: Stakeholder influence on project outcomes
    • Why stakeholders matter
    • The Stakeholder Circle® - five step methodology for stakeholder management
  • Step 1 – Identify Stakeholders
    • Introduction to Paradise Island case study
    • Stakeholder Identification
    • Exercise 2: Identify stakeholders
    • Discussion
  • Step 2 – Prioritise Stakeholders
    • Stakeholder Prioritisation
    • Exercise 3: The most important stakeholders
    • Discussion
  • Step 3 – Visualise the stakeholder community
    • Reveal which stakeholders are ‘on the radar’
  • Step 4 – Engage stakeholders: building the relationship
    • Stakeholder engagement
    •  Exercise 4: Define stakeholder support and receptiveness
    • Targeted communication
    • Exercise 5: Targeted communication
  • Step 5 – Monitor the communication
    • Monitoring and report on the effectiveness of the Communication
  • Wrap up Keys to successful stakeholder engagement.

Workshop Details

The Stakeholder Circle® is designed to enhance the management of a business unit, organizational activity, or project’s stakeholder community to the benefit of the stakeholders and the activity. It is a proven methodology supported by robust, easy to use tools. It is based on the premise that the success of a project, or business enterprise, can only occur with the informed consent of its stakeholder community. This community comprises individuals and groups, each with a different potential to influence the project’s outcome.

The Stakeholder Circle has been devised to offer a mechanism for assessing the relative influence of each of the key stakeholders and planning ways to engage with and manage their expectations/contributions. The benefit of using this tool is derived in part from the analysis process itself as well as from the ease with which the influence of key stakeholders on the project can be judged once the Stakeholder Circle diagram is complete.

The tool facilitates the regular updating of this assessment as the stakeholder community changes to reflect the dynamic nature of the project and its relationships. Changes and trends are tracked over time to help the team identify which engagement strategies are working and which need reviewing.

The key steps in this process are:

  • Identify A list of the project’s stakeholders is developed by the project team and is input to the Stakeholder Circle tool. The tool guides the collection of other information including the project role of each stakeholder and what they require from the project as well as their significance to the project
  • Prioritize The assessment of each stakeholder based on ratings from the project team of the stakeholder’s perceived power, proximity and urgency, produces an ‘index’ for each stakeholder, which is used to produce the prioritized list of stakeholders.
  • Visualize The top 15 stakeholders from the prioritized list are mapped to the Stakeholder Circle, showing their order of importance along with a depiction of their power, proximity and relative influence – a form of ‘stakeholder radar’ (database version of the tool only).
  • Engage Next, the project team need to ensure that the expectations of key stakeholders are understood, acknowledged, and managed. The software supports the assessment of each stakeholder’s support for the project (either positive or negative) as well as their receptiveness to messages about the project. This information provides the foundation for the development of a tailored communication plan.
  • Monitor and Review Once the communication plan has been developed, the project team can monitor its effectiveness by mapping changes in the levels of support and receptiveness of each stakeholder, over time – is the communications plan producing the required results or should it be reviewed and updated? The data held in the tool facilitates regular reviews that help keep the project and its key stakeholders aligned.

Modules and Options

This workshop can be combined with our Communicating Effectively, the science and art of engaging others workshop.


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PDUs and AIPM CPD Points.

PMI PDUs. Attendees at Mosaic's project management workshops earn 1 PDU per hour of teaching time (typically 6 PDUs per day). The breakdown of PDUs across the PMI Talent Triangle® depends on the modules selected for inclusion in the course - the PDUs to be earned are agreed during the course design phase and are included on your individual course attendance certificates. See more on the PMI Talent Triangle®

AIPM CPD. Attendees at Mosaic's project management workshops earn points based on the AIPM CPD points table current at the date of the course, currently you earn 2 points per hour to a maximum of 20 per course (B08 - Knowledge): see more on the AIPM website.

Other CPD requirements. Mosaic retains details of courses and attendees to support CPD claims in most organisations and we are happy to work with you to ensure you can claim your entitlements.