SRMM®: The five stages of Stakeholder Relationship Management Maturity
beautiful the strategy, you should occasionally look at the results"
Keywords: Stakeholder management, relationships, maturity.
SRMM: The five stages of Stakeholder Relationship Management Maturity [P067]
central role of stakeholders in the successful delivery of projects is
becoming increasingly recognised. However, whilst critical to success,
these roles are neither passive nor predetermined. The project team has
significant opportunities to influence stakeholder’s
and expectations for the benefit of both the stakeholders and the
project; but only when there are effective relationships in place with
each key stakeholder.
Identifying, mapping and prioritising a project’s stakeholder community is only the beginning. Projects can only be considered successful when their key stakeholders acknowledge they are a success. This requires the project team to effectively engage with each of its key stakeholders to understand and manage their expectations and then deliver the project to meet or exceed these ‘managed expectations’. Expectations are never ‘fixed’; effective communication can help change perceptions and expectations to make them realistic and achievable. Conversely, ineffective communications can create the perception of failure in the mind of a stakeholder even when the project is ‘on time, on budget and delivering the specified scope’.
Engaging effectively and ethically with key stakeholders to help create a successful project outcome requires significant levels of skill and maturity. This paper will define the five levels of SRMM and suggest a route most organisations can follow to progress from ‘Level 1’ to ‘Level 5’. The 5 levels of SRMM are:
Author: Dr. Lynda Bourne
Download the paper
Download the PowerPoint presentation