Communicating Effectively:
the science and art of engaging others.

Overview and Learning Objectives.

This workshop will help project personnel understand the importance of analysing their stakeholder community and then to manage the key relationships between their management and the project, and the wider stakeholder community, with a particular emphasis on the subtle art of 'managing upwards'.

Built around a case study, this engaging and entertaining workshop will combine the art of communication with the science of Dr. Lynda Bourne’s Stakeholder Circle® methodology to help participants learn how to craft an effective communication strategy to support the successful delivery of their projects and programs.

Who should attend: Project and program managers, project team members.

Attendees will be provided with a comprehensive set of course notes and copies of the templates used in the workshop.


Course Outline

  • The importance of analyzing the stakeholder community
    • Who are the ‘right’ stakeholders?
    • Who are the most important?
    • What are their expectations?
    • What is their attitude?
  • Developing a targeted Communication Plan
    • Message
    • Messenger
    • Frequency and format
  •  Monitoring and measuring the effectiveness of the Communication
  • Based on a Case study and a team environment
    • Develop the essential data for inclusion in the Communication
  •  Techniques for communicating to difficult stakeholders.

Workshop Details

The Organisational Zoo
From the 'Organisational Zoo' by Arthur Shelly,
for more on the 'zoo' visit:
Your project will only be considered successful if its key stakeholders perceive the project’s outcome as a success. These perceptions of success or failure are heavily influenced by the effectiveness of the project’s communications, and relationships, with its stakeholder community.

In the last decades, significant changes in people’s understanding of acceptable behaviours have also forced a re-evaluation of the way Project and Program managers need to communicate to influence their stakeholders; particularly when 'advising upwards' and dealing with difficult people. Crafting advice to senior management to achieve effective outcomes from the communication is as much an art as a science. Communicating for effect requires a clear understanding of the objective of the communication and the skills to create messages that are focused:
- On the right people
- At the right time and carry
- The right information in the right format.

Modules and Options

2 Day Communication & Stakeholder Management Workshop

This workshop will provide participants with a framework to:

  • Identify and prioritise stakeholders using the Stakeholder Circle® methodology
  • Understand the stakeholder's ‘stake’ in the project and ‘mutuality’
  • Design effective communications, particularly for senior managers
  • Understand the importance of business and social networks for conveying messages
  • Develop techniques for reaching 'hard to reach' stakeholders
  • Develop an understanding of your personality and how this impacts your ability to communicate effectively
  • Develop techniques for communicating for effect in difficult circumstances
  • Structure and implement an effective communication plan, and finally
  • Monitor the effectiveness of their communications.

This 2-Day workshop is available as two 1-day workshops,bookable separately.

  • Stakeholder Management Techniques (Stakeholder Circle®) - see workshop details.
  • Communicating for Effect (Advising Upwards) The communication aspects of this workshop - see course outline.

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PDUs and AIPM CPD Points.

PMI PDUs. Attendees at Mosaic's project management workshops earn 1 PDU per hour of teaching time (typically 6 PDUs per day). The breakdown of PDUs across the PMI Talent Triangle® depends on the modules selected for inclusion in the course - the PDUs to be earned are agreed during the course design phase and are included on your individual course attendance certificates. See more on the PMI Talent Triangle®

AIPM CPD. Attendees at Mosaic's project management workshops earn points based on the AIPM CPD points table current at the date of the course, currently you earn 2 points per hour to a maximum of 20 per course (B08 - Knowledge): see more on the AIPM website.

Other CPD requirements. Mosaic retains details of courses and attendees to support CPD claims in most organisations and we are happy to work with you to ensure you can claim your entitlements.